Design, product, brand, strategy. Product & marketing designer at Metallicus.

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Projects that I've worked on.

BM
LegitSign
Kinetik
El Palacio
Emailio

I’m a product and brand designer who helps companies, founders, and teams shape ideas into clear, thoughtful & memorable experiences. My work is focused on helping early-stage businesses, growing brands & ambitious product teams understand how it should work, feel & connect with the people it is made for.

Many companies begin with a strong idea, but the path from idea to finished product is rarely simple. There are questions about positioning, visual identity, user experience, tone of voice, structure, and strategy. I help bring clarity to those questions. Whether you are building a new company, improving an existing product, preparing for launch or rethinking how your brand appears in the world, I work with you to create design that feels intentional & practical.

My approach combines product thinking with brand sensitivity. That means I care about how people move through a product, how they understand what it does & how every detail contributes to trust and recognition. A strong product should not only function well; it should feel natural & useful. It should express a clear point of view and create a lasting impression.

Book a meeting to discuss your idea, your current challenges, and where you want to take your company next. You can also explore selected projects I have worked on to see how I think, design, and bring concepts to life.

© 2026 Ivan Nikolow